Datamars, the new owners of New Zealand based agricultural brands Tru-Test, Speedrite, Stafix and Pell, approached us to develop their portable solar energisers.
The project consisted of a thorough analysis of Speedrite’s existing products in the market to identify a set of brand language guidelines. These guidelines established a framework for the new product range. A series of concepts and prototypes were tested on our research farm to fully understand the user experience and requirements for the product.