The Ferret wireless camera project was an exercise in refreshing an existing product with a fresh, relevant and fitting aesthetic to the target market - Trades people. The camera is design for remotely viewing inside ceiling and wall cavities and remotely reaching wiring and cables, and enabling the user to pull new cables through areas where human access is impossible. We were tasked with producing a range of concepts, which elevated the product such that it better represented the premium price point and value proposition of the product. We were also tasked with producing a range of concepts to address the digital usability and UI issues with the present product.